New logo and new illustration!

This May will see the 13th edition of the “HumanBE!

The new logo and illustration are present in the latest edition of ASK ME cards and on all 2024 campaign creatives. Remember, by entering #HumanBE #2h4family, you have access to ready-made graphics and text for communication with employees and outside the company: for media and company contractors.



We are changing for you!

The member “HumanBE” has been added to the name of our action this year because our goal for more than a dozen years now has been Human & Humanity: conscious, introspective, proactive, socially sensitive, curious about people. Due to the increasingly international dimension of the campaign, we have set our sights on this universal element, which will be understood in many languages. Over the past several years, more than 3,000 companies from 59 countries around the world have joined our international proximity movement, which was established in Poland. The action to this point has had a positive impact on the employees of these companies, they are millions of people and their loved ones.


We have also refreshed the vetting accompanying the action!

The author of the new visual layer is Zofia Dzierżawska, who illustrates children’s books, draws for the press, and is also an author and cartoonist. She studied literature and foreign languages at the University of Warsaw and postgraduate, illustration in Milan. She works with publishing houses in Europe and the United States. Her illustrations have been recognized twice at the Bologna Book Fair (in 2014 and 2017) and by the Society of Illustrators in New York (2016 and 2020). She is the co-founder of Milan-based illustration studio Armadillo.


Register your company or organization!

You can register your company or organization now! In addition to registration, a condition for participation in the #HumanBE #2h4family action is a commitment by the Employer to inspire its employees to have a good conversation with their loved ones, preferably intergenerationally.



The goal of the HumanBE action is to counteract the bond crisis and the phenomenon of loneliness.

The #2h4family #HumanBE campaign is aimed at all entities that care about their employees finding a sense of meaning and having the space to take care of their well-being while achieving company goals. Every year we encourage participants to take care of their relationships with their families, loved ones as well as within the organization of which they are a part. The campaign emphasizes the importance of intergenerational exchanges, the quality of interpersonal relationships and taking care of mental health, because healthy, warm and loving relationships not only positively affect our mental and physical health, but also shape us as people and society.