We have chosen the slogan for the 14th edition of the #wellbeing campaign: HumanBE – Two Hours for Family/Human. “Tastes across generations,” is the motto that will guide the campaign in 2025.

Congratulations to the authors of the winning slogans:

𝐈. Place: Flavors across generations 👉 motto 𝟐𝟎𝟐𝟓 of the year!

Author: Mr. Krzysztof Stachel
Around this slogan next year, together with Employers, we will create ideas, inspiration, activities, for you #HumanBE

𝐈𝐈. Place: Art connects generations
Author: Ms. Aneta Rowecka

𝐈𝐈𝐈. Place: Family generational stories
Author: Ms. Grażyna Sasińska

This year we also liked the slogan, which we decided to give an honorable mention to:

• Generation x y z – what generation is different right? – Author: Ms. Edyta Witczak
• Intergenerational Conversation – Author: Mr. Konrad Smolarek
• Passion for dancing unites generations – Author: Mr. Jarosław Chmielowski
• With a book across generations – Author: Mr. Krzysztof Stachel

HumanBE’s campaign, 2h4family, counters loneliness, changes work culture and gives meaning to work and life. HumanBE reminds us of basic human needs: relationships with loved ones, love, acceptance, and we encourage people to take care of these needs. The campaign integrates the work environment with private and family, professional and social roles: with the motto that “we have one life in many roles.” Today, thanks to the involvement of Employers from 59 countries, HumanBE impacts millions of employed people and their families.

Thank you Campaign Partners!

With the support of business, an important force of social influence, we are making a real difference in work culture and lifestyles. By creating a macro effect, together we are countering such global trends as the crisis of ties and the growing phenomenon of loneliness, which are precisely due to the pace of life, algorithmization, social and geopolitical changes and technological transformation.

PATRON MEDIALNY